Digital Marketing: Is It Really As Good As It Is Viewed To Be?

Digital marketing might be the preferred way for brands to reach millions of people, but there is no doubt that the field is still in its infancy. There isn’t as much research being done on the subject of digital market to be able to provide immensely concrete analysis’ and results for the claims that are being made. There are several arguments out there about the pros and cons of internet marketing, and not to forget the several ‘statistics’ that people claim that digital marketing showcases. While these might be true, they might not be as applicable and generalized as they might seem.

Brands all over the world are beginning to invest more and more into social media marketing as compared to before, and the global spending on this has increased incredibly since the past few years. While being viral and being on every social media account there is might be the prerogative of a lot of brands and people that want to establish their presence online, but the fact is, that the growing popularity of this medium is leading to an increase in social media traffic, making it much harder to be noticed.

The reason why there is no measurable way to determine the results of social media statistical reports is because of the varying number of factors that may affect the effectiveness and accuracy of these results. Take, for instance, the fashion and retail market. With social media now being used as one of the main tools to be able to sell, it is becoming more and more difficult for others to be able to stand out and get noticed. For some, getting noticed on social media can take years, while for some, it is something that can happen overnight.

There are also certain restrictions that come in the way when conducting accurate statistical research online to track online marketing trends. For one, people can state false information online. Things like entering a fake email id or something obscure that they never use in a survey that they are filling is something that is no common, no one ever thinks anything of it. But for statistical data, this can present a number of false data entries, warping its overall results. There are also several legal restrictions that come in the way of actually taking data for market analysis through online mediums, which can make the process of acquiring accurate data a lot harder than one would think. If a mock environment or a study is created, the researchers might not be able to get the most accurate results, which then again brings us to the initial point of online market statistics not being exact measurements or estimates.

Investing In Online Marketing

Things like SEO and Social Media Advertising are considered to be the holy grail of advertising online, and to get noticed, one has to put in a considerable amount of money. These costs can add up over time. For big businesses, social media advertising may be profitable because of the visibility and consumer base they already possess. For marketing tips fOr smaLl business or ones that are just starting out, social media advertising on a large scale can add up. Analyzing your current strength and visibility is always the way to go when trying to ask yourself, do you really need to invest in things like SEO?